Molson's analysis Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Molsons psychoanalysis - Research Paper ExampleOne of the major(ip) brands that Molson Coors has in mind to promote is the Molson Canadian, one of the tercet beer brands that it owns.Molson Canadian is a premium lager. One of the possible reasons as to why it is the product of choice to be targeted for expansion is its increasing popularity among beer brands worldwide. It is already a hit in its native country of production, Canada, and the company has major plans for it. The plans fostered research in the four countries considered of being potential markets on the international scene and this paper shall downright the countries in order of their potentiality and give the criteria and early(a) details that would have determined the outcome of the results of ranking. at that place are several reasons as to why China is the best potential market for expansion of Molson Canadian premium lager. One is the popularity gain of premium drinks among the Chinese population (6% in 2010) and its promising steady progress. They distinctively prefer drinks that have quality and have some status. subvention lager drinks fit perfectly in this description. A preference is skewed towards imported premium lager brands given the inclination of the Chinese to the Hesperian countries culture. This is in fact a perfect opportunity for the Molson Canadian premium lager, given its origin and perfection.The Chinese market has a promising future market, both in the present and in the future. This is given its young generations capability to spend more on luxury goods. The young Chinese thence hold the future market for the Molson Canadian beer brand.Mexico could have been the best option if at all it had a little glimmer in its economy growth, which is its main letdown while considering the best country for Molson Canadian Premium Lager. This in fact was the main reason as to why they had a drop of 2% of beer volumes interchange in 2010. The poor economy is a threat in that the population might prioritize other basic needs due to the rising